SEATTLE, WA – "If you build it, he will come."

The sight of the 1989 baseball classic Field of Dreams projected 100-feet wide on the giant, curved pedestal of the 41-story Rainier Tower at the corner of 5th Avenue and University Street in downtown Seattle makes that famous line apropos.

"Movies on the Pedestal" combines the feel of a drive-in movie with spectacular views of Seattle's magnificent skyline.

The theater itself is a hidden little nook located on the roof of Rainier Square next to the Rock Bottom restaurant -- above the bustling city streets but dwarfed by the giant towers that surround it.

Mark and Molly, who live in West Seattle, brought their 15- and 17-year-old daughters to the show.

"The girls don't know you can do things very inexpensively in Seattle.  There's a lot of things like this for free," said Mark.

That's right – it's all free.  It's put on by Unico Properties, which owns Rainier Square and several other neighboring buildings in the area of 4th and 5th Avenues between University and Union Streets.

Travis Pittman/KING5.com

Moviegoers lie on the roof of Rainier Square in downtown Seattle watching "Field of Dreams" projected onto the pedestal of the Rainier Tower.

"It's a wonderful idea.  I'm just so thrilled," says Bellevue resident Ruth, whose son brought her to the movie to celebrate her 81st birthday.

"It's like an old fashioned drive in where you sat in the car and necked," says Ruth's husband, Bill.

"I built this for you."

That's what Ray Cansella told Shoeless Joe in Field of Dreams.  The same can be said for Unico president Dale Sperling, when he came up with "Movies on the Pedestal" for the community to enjoy – utilizing 10,000 square feet of basically empty space atop Rainier Square.  The movies, shown every Thursday night, are part of a broader idea to turn this corner of Seattle into a place where people can live, work, shop and be entertained all within a couple of blocks.

"Dale wanted to make more of a community out of downtown," says Sharon Mead, marketing manager for Unico.

Part of the concept is to show that while downtown Seattle may not be ready to stay awake 24 hours a day, it doesn't have to shut down at 5 o'clock either.  Not necessarily The City that Never Sleeps, just one that needs a little nap.

Moviegoers usually start working their way into the 'theater' around 8 p.m.  The first 50 people who show up not only get the benefit of the best seats, but the use of folding chairs and blankets to keep warm.  There are other chairs, tables and benches around.  Some friends and couples decide to bring their own blankets and lie on the floor, looking virtually straight up at the screen.

About 9 p.m., the show starts with some trivia related to the movie – in this case, its baseball.  The audience is asked to identify photos of Mariners and major league mascots projected on the pedestal.

The first 50 people who show up not only get the benefit of the best seats, but the use of folding chairs and blankets to keep warm.  There are other chairs, tables and benches around.  Some friends and couples decide to bring their own blankets and lie on the floor, looking virtually straight up at the screen.

Turnout the first few weeks has been impressive.  Since the movies started showing last month, about 250-300 people per week have shown up.  They can hold 500 people, and can push it to 600 if its standing room only.

Then there are those who don't need to even come to the Rainer Square roof to watch the show.  Right across 4th Avenue is the Cobb building – first built in 1910 and renovated into high rent apartments after the 2001 Nisqually earthquake severely damaged it.  Residents sit and watch the movie from the comfort of their living room.

On the other side of the intersection of 4th and University, one man sits atop the roof of the Purple Café and Wine Bar -- even though you can barely make out the sound.

Popcorn, candy, pop and mocktails are sold at the makeshift concessions stand, with all the proceeds going to Northwest Harvest.

Just like baseball, there are rainouts, but Unico has the option to reschedule movies called on account of the weather.

"Movies on the Pedestal" will only be around through the end of August, and then it goes away until a possible return next summer.  By the turnout of both young and old from all around Puget Sound, one thing seems certain.

"People will come.  People will most definitely come."